Marketing review and action plan

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We carry out marketing review meetings with health clubs and gyms every week and identify numerous opportunities for improved sales and marketing performance. The most common problem is the lack of a marketing plan!  As the old saying goes, ‘people don’t plan to fail, they simply fail to plan!’

There are numerous areas a marketing plan needs to cover including:

  • Target audience, by segment, and what they need
  • Your route to market through appropriate marketing channels (that your members use)
  • Your deliverable proposition and how your members benefits from buying your services
  • Your competition and or substitutes your members could use.

A well written marketing plan will use several tools such as a SWOT analysis and an Ansoff matrix to identify strategic competitive advantage. Every plan should cover the 7Ps of marketing and lead to a SMART action plan.

We provide a marketing review and action plan writing service for just £250 to help health clubs and gyms get their marketing fully up to date.

Buy a Marketing Review and you also get a FREE MyFitPass feature worth £95!

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Key features of MyFitPass are:

  • 200 word feature to describe your facilities
  •  3 Photos or images of your gym
  • Star rating reviews from your members
  • E-commerce page to sell Guest Passes

Key benefits to your health club or gym:

  • Improved online visibility and profile
  • Promotion to our database of public and corporate members
  • Reputation management through our reviews process
  • Increased footfall to your gym
  • Fresh membership leads
  • Additional income