Marketing review and action plan
We carry out marketing review meetings with health clubs and gyms every week and identify numerous opportunities for improved sales and marketing performance. The most common problem is the lack of a marketing plan! As the old saying goes, ‘people don’t plan to fail, they simply fail to plan!’
There are numerous areas a marketing plan needs to cover including:
- Target audience, by segment, and what they need
- Your route to market through appropriate marketing channels (that your members use)
- Your deliverable proposition and how your members benefits from buying your services
- Your competition and or substitutes your members could use.
A well written marketing plan will use several tools such as a SWOT analysis and an Ansoff matrix to identify strategic competitive advantage. Every plan should cover the 7Ps of marketing and lead to a SMART action plan.
We provide a marketing review and action plan writing service for just £250 to help health clubs and gyms get their marketing fully up to date.
Buy a Marketing Review and you also get a FREE MyFitPass feature worth £95!
Key features of MyFitPass are:
- 200 word feature to describe your facilities
- 3 Photos or images of your gym
- Star rating reviews from your members
- E-commerce page to sell Guest Passes
Key benefits to your health club or gym:
- Improved online visibility and profile
- Promotion to our database of public and corporate members
- Reputation management through our reviews process
- Increased footfall to your gym
- Fresh membership leads
- Additional income