We review and plan your marketing to achieve the best results for your business:
• Purpose: Why your business / service / products exist. The value you add, the problems you solve, the reasons people buy from you and not someone else. Define your Unique Selling Point (USP)
• People: The people you’re trying to reach to fulfil your purpose. Segment your market. Who, where, why, behaviours etc. How do you engage with them? Create profiles of your perfect clients.
• Proposition: Your offering: product, price, promotion, place, people, packaging, positioning.
• Plan: Your marketing plan mapping out your content and customer journeys