In the dynamic world of business, strategic marketing analysis stands as the cornerstone for crafting successful marketing campaigns. Whether you're a seasoned marketer or a budding entrepreneur, understanding the intricacies of strategic marketing analysis is crucial for driving growth and staying ahead in the competitive landscape.

At its core, strategic marketing analysis involves a comprehensive examination of various internal and external factors that influence a company's marketing efforts. It provides valuable insights into market trends, consumer behaviour, competitor strategies, and internal capabilities, helping businesses make informed decisions to achieve their marketing objectives.

So, how can you effectively conduct a strategic marketing analysis for your business? Let's delve into the process, incorporating the renowned SOSTAC framework along with some MBA-style tools for a structured approach:

1. Situation Analysis: Begin by assessing the current state of affairs. Utilise tools like SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and PESTLE analysis (Political, Economic, Social, Technological, Legal, Environmental) to evaluate internal strengths and weaknesses as well as external opportunities and threats.

2. Objectives: Clearly define the marketing objectives that your client aims to achieve. These objectives should be specific, measurable, achievable, relevant, and time-bound (SMART). MBA-style tools such as KPIs (Key Performance Indicators) and OKRs (Objectives and Key Results) can aid in setting meaningful targets.

3. Strategy: Develop a strategic plan to attain the defined objectives. The SOSTAC* framework (Situation, Objectives, Strategy, Tactics, Action, Control) can serve as a guiding structure. Identify target market segments, positioning strategies, and differentiation tactics to create a competitive edge.

4. Tactics: Determine the actionable steps needed to implement the marketing strategy. This may involve choosing appropriate marketing channels, designing compelling content, and leveraging digital tools such as Bulk Email Marketing, SEO (Search Engine Optimisation), SEM (Search Engine Marketing), and social media platforms. These tactics must derive from the strategic plan to reach the right audience with the right message through the best media at the right time!

5. Action: Execute the planned tactics efficiently and monitor their implementation closely. MBA-style project management tools like Gantt charts and critical path analysis can help in scheduling tasks and ensuring timely completion. We recommend ASANA for scheduling marketing activity and recording time used in Clockify.

6. Control: Continuously evaluate the effectiveness of the marketing efforts and make necessary adjustments. Metrics such as ROI (Return on Investment), customer acquisition cost, and customer lifetime value can offer valuable insights into the performance of marketing campaigns.

By following this systematic approach, you can conduct a robust strategic marketing analysis for your clients, driving impactful results and fostering long-term success.

Remember, strategic marketing analysis is not a one-time endeavour but an ongoing process that requires adaptability and innovation in response to changing market dynamics. Embrace the journey of continuous improvement and refinement to stay ahead of the curve.

If you would like to book a FREE consultation to discuss a Strategic Marketing Analysis for your business, click here.

*Created by PR Smith

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White Paper by Sally Barnard
Steve Rees
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