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Strategic Sales and Marketing
Planning for Business Growth
SME MARKETING PLANNING TO IMPLEMENTATION
THE ISSUE WITH SME
MARKETING
Marketing for small and medium-sized businesses is an uphill battle. Limited budgets often restrict their access to essential resources such as cutting-edge technology, and specialised professionals. The result? Wasted time and money that could be better spent on customer service and core business operations.
Time constraints add to the challenge as SME owners juggle multiple responsibilities, leaving little room for strategic planning. Furthermore, the ever-evolving nature of marketing creates a knowledge gap, hindering their ability to stay updated on effective strategies. Lastly, the absence of sophisticated analytics tools makes measuring and analysing marketing efforts a significant hurdle.
Marketing Readiness Quiz
Turbocharge Your Leads
We transform SME businesses by finding and engaging the right target audience with the right messages through the most appropriate communication channels. Take our Quiz and understand what's important when marketing your SME.
Review Your Marketing
Answer 9 questions...
Answer 9 questions...
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What Are Your Main Lead Generation
Are You Actively...
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Your Website
See recommended changes
Marketing Breakdown
OVERALL
SCORE
SCORE
40%
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- Lead Generation Tactics72%
- Website Optimisation40%
- Content Marketing13%
SERVICES
Service are tailored to individual customer needs, nevertheless, most of our work can be broken into three categories. Case studies such as LINK 1 and LINK 2 are great examples of our partners initially taking on smaller projects and then retaining our services following results.
Why Activate
Over 15 years experience in marketing and SME business development we understand the best marketing channels to help a business grow affordably.
Rutherfords Big Trophy Shop
We appointed Steve Rees from Activate Business Development to write a detailed marketing plan for The Big Trophy Shop in 2013 and have continued to use his marketing services ever since.
Steve led the owners and management staff through a marketing audit and planning process that has helped us to identify and implement a winning marketing strategy for our business.
As a result we have recently invested in a laser-engraving machine, which has enabled us to increase our range of personalised products and differentiate ourselves from our competition. Most importantly our online income through our new e-commerce website and eBay shop has trebled in the last year.
Wayne Brooks
Kettering Motorist Centre [KMC]
Despite being a busy and successful garage that's been trading for twenty years, we knew we had to continue marketing our services as the local market is competitive. We didn't have the time to do it ourselves and tried to recruit a marketing assistant, without much success!
Steve is a very experienced marketing consultant with a range of marketing systems. He has helped us plan and implement several marketing campaigns that have helped raise our profile, generated sales and saved us time.
We would recommend Steve and Activate Business Development without hesitation.
Richard Hartley
Liquid Culture
Steve gained a detailed understanding of our business needs and put in place the marketing we required including; an editable website with content management and analytics, a CRM platform, six sided brochure and an advert in the local media.
Steve has also been sending email campaigns and set up a direct mail system to contact our database.
He used a telemarketing agent to follow up these mailings and book appointments for our sales team.
We would thoroughly recommend Steve as a retained marketing manager.
James - Sales and Marketing Manager
