How to Implement Your One-Page Marketing Plan Using Go High Level: A Step-by-Step Guide

Introduction

Marketing planning is essential for business success, but the real challenge lies in execution. The One Page Marketing Plan framework simplifies marketing into nine clear stages: Audience, Message, Media, Capture, Nurture, Convert, Onboard, Upsell, and Advocate/Referrals.

However, even the best plans can fail without the right tools to put them into action effectively. This is where Go High Level shines — an all-in-one CRM and marketing automation platform designed to help you seamlessly implement each stage of your plan.

This white paper shows you how to align your marketing planning stages with Go High Level’s powerful features, enabling you to execute with precision, save time, and grow your business efficiently.

1. Audience: Define and Segment Your Ideal Customers

Before any marketing can succeed, you need to know who you are talking to. Defining your audience segments allows you to tailor messages that resonate and avoid wasting effort on uninterested prospects.

Go High Level Tools to Help:

• Custom Fields and Tags: Capture detailed contact info and segment by behaviour, demographics, or product interest.
  
  
• Smart Lists: Filter and create dynamic groups for targeted campaigns.
  
  
• Surveys and Forms: Collect data to refine audience profiles continuously.
  
  

Practical Tip: Use tags like “new lead,” “premium buyer,” or “interested in product X” to group contacts and deliver personalised communications.

2. Message: Craft Clear and Relevant Communications

Your message should speak directly to each segment’s needs and pain points. Consistency and relevance build trust and improve engagement.

Go High Level Tools to Help:

• Email and SMS Templates: Create reusable templates with dynamic personalisation tokens.
  
  
• Campaign Builder: Design multi-channel sequences to deliver your message effectively over time.
  
  
• A/B Testing: Experiment with subject lines and content to optimise response rates.
  
  

Practical Tip: Personalise emails with the recipient’s name and mention their specific interest to boost open rates.

3. Media: Select Channels to Reach Your Audience (Before Stage)

Decide where and how to reach your audience effectively. Use paid ads, social media, and landing pages to attract attention.

Go High Level Tools to Help:

• Landing Page & Funnel Builder: Quickly design campaign-specific pages that convert.
  
  
• Ad Integrations: Manage Facebook and Google Ads directly, tracking results seamlessly.
  
  
• Social Media Scheduling: Keep your channels active with scheduled posts.
  
  

Practical Tip: Use Facebook lead ads linked directly to Go High Level to capture warm leads and tag them by campaign.

4. Capture: Collect Leads Efficiently

Once your audience engages, you must capture their details smoothly without friction.

Go High Level Tools to Help:

• Lead Capture Forms: Embed forms on landing pages, websites, and pop-ups.
  
  
• Chat Widgets and Two-Way SMS: Engage visitors instantly and capture contact info in real time.
  
  
• Instant Notifications: Alert sales teams immediately to follow up on hot leads.
  
  

Practical Tip: Use a pop-up form with an enticing offer that automatically adds contacts to your nurture sequence.

5. Nurture: Build Trust and Relationship

Not every lead is ready to buy immediately. Nurture your prospects with consistent, value-driven communication.

Go High Level Tools to Help:

• Automated Email/SMS Sequences: Deliver timed messages educating and engaging leads.
  
  
• Pipeline Management: Track where leads are in their journey and automate next steps.
  
  
• Voicemail Drops & Call Tracking: Add a personal touch with automated voicemails.
  
  

Practical Tip: Set up a 7-day nurture sequence with helpful tips, success stories, and invitations to book a meeting.

6. Convert: Close the Deal or Book the Meeting

Guide nurtured leads toward action—whether that’s scheduling a call or completing a purchase.

Go High Level Tools to Help:

• Appointment Scheduling: Sync calendars and automate reminders via email and SMS.
  
  
• Sales Pipeline: Visualise and manage deals in progress with deal stages and task automation.
  
  
• Payment Links: Securely accept payments within funnels or emails.
  
  

Practical Tip: Use automated SMS reminders to reduce no-shows and keep prospects engaged.

7. Onboard: Welcome and Set Up New Customers for Success

A great onboarding experience increases customer satisfaction and retention.

Go High Level Tools to Help:

• Onboarding Email Sequences: Send step-by-step guides, FAQs, and welcome messages automatically.
  
  
• Task Automation: Assign onboarding tasks to your team and track progress.
  
  
• Client Portals: Provide access to exclusive content or training materials.
  
  

Practical Tip: Automate a survey after onboarding to identify any issues and improve the process.

8. Upsell: Increase Customer Lifetime Value

Encourage repeat purchases and upgrades with targeted campaigns.

Go High Level Tools to Help:

• Customer Tagging: Identify and segment customers ready for upsells.
  
  
• Cross-Sell Email/SMS Campaigns: Automate personalised offers based on purchase history.
  
  
• Upsell Funnels: Present upgrade options during or after checkout.
  
  

Practical Tip: Schedule an SMS offer for a premium product two weeks after the initial sale.

9. Advocate and Referrals: Turn Customers into Brand Champions

Leverage happy customers to grow your business organically through reviews and referrals.

Go High Level Tools to Help:

• Review Automation: Request and manage reviews on Google, Facebook, and Yelp.
  
  
• Referral Tracking: Reward customers who refer others with unique codes or links.
  
  
• Thank You Campaigns: Automatically thank and incentivise advocates.
  
  

Practical Tip: Trigger a review request and referral invite 7 days post-purchase to maximise response rates.

Conclusion

A well-crafted marketing plan is only as good as its execution. Go High Level aligns perfectly with every stage of the On Page Marketing Plan, providing the tools to implement, automate, and measure your marketing efforts with ease.

By integrating planning with powerful automation, you can save time, improve consistency, and drive better results. Whether you are a small business owner or a marketing professional, Go High Level can bring your One Page Marketing Plan to life.

Get started today and turn your marketing plan into action! Book a free consultation today to find out how you could plan and implement your marketing.

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