What Is HubSpot

HubSpot is an all-in-one software platform designed for businesses to manage their marketing, sales, customer service, and content management needs. The platform includes a suite of tools that allow businesses to manage their customer interactions across multiple channels, including email, social media, live chat, and more.

HubSpot provides a range of features and functionalities, including CRM, marketing automation, sales automation, customer service management, and content management. The platform is designed to help businesses attract, engage, and delight customers at every stage of the customer journey.

  • Some of the specific features and functionalities of HubSpot include:
    Lead generation and management
  • Email marketing and automation
  • Social media management
  • Landing page creation and optimisation
  • Sales pipeline management and automation
  • Customer service ticketing and management
  • Knowledge base and content management

HubSpot is known for its user-friendly interface and its focus on inbound marketing, which emphasises creating valuable content and experiences to attract and engage customers, rather than interruptive advertising. The platform offers a range of pricing plans, from free to enterprise-level, making it accessible to businesses of all sizes.

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White Paper by Sally Barnard
Steve Rees
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