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In today's fast-paced business world, it's easy to get caught up in the excitement of implementing various marketing tactics. However, before diving into the tactics, it's crucial to lay a solid foundation by developing a comprehensive marketing strategy. In this article, we'll explore why starting with a marketing strategy is essential and how it can set you up for long-term success.
I started out as a Marketing Consultant in 2009 when ‘traditional marketing’ such as leaflet campaigns, 48-sheet billboards and Yellow Pages worked well...