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Understand questions those in a similar position ask us when getting started.
We offer a free marketing audit to all prospective Plan clients and guarantee to come up with three ideas that will improve their business.
Every business should have an up to date Business plan that contains four key components:
1. Marketing Plan
2. Financial Plan
3. Operational Plan
4. HR Plan
Each part of the business plan is interrelated as shown in the 7 Ps (Marketing mix)
The Marketing audit is an assessment of all Marketing methods adopted by the organisation. Most organisations use several programmes and types of media to promote their business without having thought through or documented a formal Marketing Plan.
A Marketing Plan should include the following:
An Audit is completed to cover the following:
This process often identifies several areas of opportunity! For example a business owner may have created a Twitter or Facebook profile but have made no mention of it on the corporate stationery.
Businesses that have spent tens of thousands of pounds on marketing often fail to build a database or analyse where their business is coming from.
Once the audit process is completed the prospective client is asked to prioritise where they need the most help to improve their marketing. After further discussion I give my 3 recommendations.
Having completed a questionnaire and built rapport and trust with the prospective client I may recommend writing a marketing plan for their business to help them:
We transform SME businesses by finding and engaging the right target audience with the right messages through the most appropriate communication channels. Take our Quiz and understand what's important when marketing your SME.
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