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Introduction
You’ve invested time and money into attending expos, trade shows, and networking events. You’ve collected business cards, scanned badges, and had great conversations. But what happens next?

Too often, those valuable leads go cold. Salespeople get busy. Follow-ups fall through the cracks. And the momentum fades.

But it doesn’t have to be this way.

Enter Go High Level — your all-in-one automation platform.

Why Automation Matters

When you're back from an event, your team should be doing what they do best: closing deals and building relationships. But first, someone needs to organise the leads, send follow-up emails, book calls, and chase responses. That’s where automation shines.

With Go High Level, you can:

Capture leads instantly (using QR codes, forms, or scan-to-CRM tools)
Trigger personalised email and SMS follow-ups automatically
Assign leads to specific salespeople for rapid response

Use pipelines to track every conversation and next step
Nurture leads that aren’t ready yet — without dropping the ball

What It Looks Like in Action

Let’s say you attend a trade show and meet 100 prospects.

With Go High Level, your process could look like this:

  1. Lead captures via your digital form or QR code

  2. Instant thank-you message sent via SMS or email

  3. Automated follow-up sequence scheduled over the next 10 days

  4. Appointment booking link included in every message

  5. Notifications sent to your sales team when a lead replies or books

  6. Review request or testimonial ask after a meeting

That’s not just follow-up — that’s follow-through.

The Results?

  • Higher conversion rates

  • Happier sales teams

  • A stronger, more consistent brand presence

  • And a better ROI from every event you attend

Final Thought

You wouldn’t attend an expo without a plan. Don’t leave your post-event follow-up to chance either.

If you're serious about turning conversations into customers, Go High Level is the competitive advantage your sales and marketing team need.

👉 Want help setting up your automation? Let’s book a quick chat and get your system working for you.

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White Paper by Sally Barnard
Steve Rees
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